Creator's Collective Video Marketing
Responsibilities
Video Production
Motion Design
Marketing Strategy
Timeframe
Since Sept 2025
Tools
Premiere Pro
After Effects
Figma
Context
Creator's Collective is a GDBA club on the University of Waterloo's Stratford Campus. Our goal is to promote and uplift creatives by providing a platform that fosters collaboration, creativity, and community engagement.
My impact
As the Video Producer and Motion Designer, I explore technically creative techniques in Premiere Pro and After Effects to promote the club through engaging and digestible videos.
Focusing our approach around professionalism and higher production quality brought a 50% increase in average views and 50% growth in new applicants.
Motion Graphics
Winter 2026: Companion
For the winter term, our visual theme was inspired by mid-century modern aesthetics, characterized by bold and flat colour palettes, coupled with a charismatic group of critters.
Macrotile Banner
My segment from a collaboration with 7 other motion designers as an homage to our club and all of its Editions over the past 5 years.
Displayed on the 1600 x 7200px indoor billboard player inside the Stratford School of Interaction Design and Business.
Website Promotion
A motion graphic video made with After Effects to promote our new website redesign, reaching 4x our average view count on Instagram.
Magazine Submissions Video
A motion graphic video to promote artwork submissions to our termly magazine, decorated with personable and themed characters for a distinct visual identity.
Video Editing
Fall 2025: Archived
In Fall, our termly theme was rooted in Y2K Futurism, drawing on pixelation, glitch effects, and surveillance aesthetics to evoke 2000s nostalgia.
Candy Event
A promotional video for our candy fundraiser event.
Event Promotion
A short-form video made in Premiere Pro to promote our Christmas gingerbread de-stress event.
Next case study:
Want to see more? Check out my Manic Panic brand redesign!
